Print has always had a special place in my heart. I’ve always been one to sketch, draw, and plan on paper. This helps me visualize concepts effectively and brainstorm creatively. This works especially well for print because you can start on paper, transfer your ideas and designs into a computer program, and end up with a tangible, finished product.

Campaign work – the write stuff

The objective for this project was to create cohesive branding pieces for a theoretical or existing company. To create these pieces, I researched existing stationery stores and looked for items they may be missing. While researching, I realized that not many businesses were creating cohesion between their in-person advertising and their online presence. Because of this realization, it was important to me to consistently refer back to my original plans, color schemes, and typography during the design process.