Designing a logo & branding guide for The Write Stuff

Hi friends!

Today, I worked on digitizing my logo ideas for The Write Stuff’s 10-piece campaign, a stationery store I created.

Here’s a small slideshow of the logos that I created:

My strongest logo is Logo 1 because it showcases many of the products the store will sell. My favorite part of this design is the line art I created for the perimeter. They each have their own personality, yet little detail.

I decided to go for a basic, sans-serif font, as I thought it might be too busy if the font in the middle was too chunky or decorative. However, I added a little personality with the script font to give the design a human element.